Building the Web3.0 gaming ecosystem.
In 2019, Zed Run took on the world of horseracing with a revolutionary model allowing anyone to own, compete with, breed and race NFT horses. The platform has been a major early success story in Web3.0 gaming, with over 3.5 million races, and $60m USD won.
One key element desired by racing aficionados - the option for 3rd parties to wager on races, and horse owners to make side bets - has been notably absent. Recognizing this unmet need, Perion, as one of the most accomplished stables within the Zed Run community, embarked on a mission to expand the Zed Run ecosystem and create a platform around this highly anticipated feature.
STORY
We saw potential. We built.
In just three short months after recognising a market gap, Perion completed ZBET - The world's first wagering integration for Zed Run. ZBET is not only a significant milestone for Perion, but a groundbreaking addition to the Zed Run product ecosystem. The platform opens new doors for the racing community and creates more engagement opportunities for Zed Run.
The system leverages the open-source nature of the blockchain. It allows simple, easy creation and integration of a network of peripheral products for every game and platform. ZBET is currently in closed beta, we can’t wait to evolve the technology to build more coverage of Web3.0 games.
Users can buy beer with PERC to throw at their rivals.
Using the power of Web3.0, rewards are shared with winning horse owners.
results
Our team turned a product around in 12 weeks.
Balanced on chain/off chain activities during the end-to-end user process to maximise platform performance.
Secured gasless transactions using Biconomy.
Created a scalable technical architecture that will enable us to add games and make updates.
Mobile optimised and responsive experience allowing full gameplay and live viewing of races.
Learnings
The landscape is complex, best be ready.
Regulation of the wagering space varies in complexity across jurisdictions, constantly evolving over time.
Finding balance between on-chain and off-chain processes during the user-journey is key to providing a smooth, efficient experience.
Strategic partnerships are critical to success. Building on our network of partners will unlock new markets.
