Levelling up activations with NFTs.
In June 2022, Perion, Zed Run, and Human Park collaborated for a groundbreaking activation at the iconic Flowershop NYC, demonstrating Web3.0's potential to elevate consumer experience. Fashion legend Heron Preston was among the attendees at the successful NFT NYC event.
At midnight guests scanned QR codes to claim exclusive Perion NFTs, redeemable for real-world merchandise: Limited edition Perion x Flowershop hats. With a simple Gmail login, attendees were seamlessly onboarded to Web3.0, emphasising the ease and accessibility of the Perion built platform.
WE NEEDED TO THROW A KILLER PARTY DURING NFT NYC 2022 THAT PEOPLE WOULD FLOCK TO AND LET US TEST OUR PRODUCT.
STORY
We captivated a new audience
At midnight QR codes appeared across the Flowershop venue; curious party-goers could follow a link to login via gmail and upon signing in, our 02_STATE platform worked its magic.
The gmail logins were used to create a crypto wallet for the attendees, presenting them with a path to generate an NFT they could “mint” through a series of UX interactions.
Upon securing their NFTs, users were presented a choice: Do I burn my NFT memento for a limited 1 of 50 hat, or is a digital token more rewarding in a world driven by online interaction?
It was great excuse to throw a killer Perion party As usual, it went down.
HYPE REEL FOR NIGHT FEAT. HERON PRESTON DJ SET.
ok, back to the product stuff, seriously though you had to be there.
Where it all began. The first 02_STATE product map.
Create wallets and drop NFTs to new users, on demand.
Interactive reveal of NFTs for improved user experience.
End to end redemption flow.
results
The night was awesome, the drop was even better.
Developed ultra-lite Web3.0 onboarding that utilised using social account logins or email addresses to create wallets.
Radically overhauled the user-experience of onboarding into Web3.0.
Threw an awesome party.
Packaging label & sticker design.
Perion hat product packaging with labelling.
Perion limited edition hat.
The limited edition hats.
Tablet experience to launch the mobile redemption.
Learnings
User experience is the battleground. The stakes couldn’t be higher.
Customer onboarding is critical for driving adoption. Simplify the process and make it as intuitive as possible.
Solving crypto’s UX problem is possible. Building out a simple flow and interactive components will engage a non crypto-native audience.
Design is key for onboarding future users to crypto. Most people don’t know how their phones work on a technical level, the end-user experience is all that matters.
