In June 2022, Perion, Zed Run, and Human Park collaborated for a groundbreaking activation at the iconic Flowershop NYC, demonstrating Web3.0's potential to elevate consumer experience. Fashion legend Heron Preston was among the attendees at the successful NFT NYC event.
At midnight guests scanned QR codes to claim exclusive Perion NFTs, redeemable for real-world merchandise: Limited edition Perion x Flowershop hats. With a simple Gmail login, attendees were seamlessly onboarded to Web3.0, emphasising the ease and accessibility of the Perion built platform.
At midnight QR codes appeared across the Flowershop venue; curious party-goers could follow a link to login via gmail and upon signing in, our 02_STATE platform worked its magic.
The gmail logins were used to create a crypto wallet for the attendees, presenting them with a path to generate an NFT they could “mint” through a series of UX interactions.
Upon securing their NFTs, users were presented a choice: Do I burn my NFT memento for a limited 1 of 50 hat, or is a digital token more rewarding in a world driven by online interaction?
Where it all began. The first 02_STATE product map.
Create wallets and drop NFTs to new users, on demand.
Interactive reveal of NFTs for improved user experience.
End to end redemption flow.
Developed ultra-lite Web3.0 onboarding that utilised using social account logins or email addresses to create wallets.
Radically overhauled the user-experience of onboarding into Web3.0.
Threw an awesome party.
Packaging label & sticker design.
Perion hat product packaging with labelling.
Perion limited edition hat.
The limited edition hats.
Tablet experience to launch the mobile redemption.